Geoffrey Wiseman

Why Did It Take So Long for "Ship My Pants"?

I'm not convinced that Kmart's "Ship My Pants" ad is right for their brand, but it's probably true that Kmart's brand is such that getting attention is good, even if it's controversial:

However, I am surprised that it took so long for this ad to be made for someone. It seems, in retrospect, like 'Ship My Pants' is a joke that would have been made much earlier. I'm surprised it took so long for someone to do this ad, I guess.