Geoffrey Wiseman

Middleman Extensions for S3, Analytics

June 17, 2013

I'm still pretty happy with Middleman for this site, and I thought it was time to share some of my experiences with Middleman extensions. I haven't made any yet, nor have I needed to use that many, but I have a couple of recommendations.

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Heineken Mac Pro

June 10, 2013

The new Mac Pro announced at WWDC is the first in a series of new Mac hardware to be inspired by Heineken. Jim Dalrymple, who replaces Jony Ive as the SVP of Industrial Design at Apple, revealed the design inspiration in a series of slides.

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The Trouble with Sticky Apple Services

May 17, 2013

Google's services are "sticky", resistant to change. People who use a Google service often want to continue to do so and choose related services and devices at least in part on their compatibility with those services.

For instance, heavy users of Gmail would be less likely to buy a mobile phone that just won't work with Gmail, because that would make it difficult to send and receive email on a service they have used for years and value.

Apple services (iCloud, Maps, etc) have some stickiness, but it's not as strong, which makes it easier for users of those services to switch services, and potentially to adopt products that aren't tied into Apple's ecosystem, like an Android phone.

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Chris Hadfield's Space Oddity

May 13, 2013

Chris Hadfield is returning to Earth shortly, but in the meantime, he has posted a video of Bowie's Space Oddity:

It's pretty great. Simply doing Space Oddity in Space with the space station and Earth in the background really helps it resonate.

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iStopMotion Knockout

April 26, 2013

I had been considering trying to do some stop-motion work with my son as a hobby, and I'd been eyeing iStopMotion, so when it came on sale in the latest MacHeist, I knew immediately that I wanted it, so I ordered the MacHeist.

Knowing that iStopMotion had an option for an iPhone remote camera, and that I had a joby gorillapod that would do nicely, I also ordered a Glif from Studio Neat.

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Why Did It Take So Long for "Ship My Pants"?

April 19, 2013

I'm not convinced that Kmart's "Ship My Pants" ad is right for their brand, but it's probably true that Kmart's brand is such that getting attention is good, even if it's controversial:

However, I am surprised that it took so long for this ad to be made for someone. It seems, in retrospect, like 'Ship My Pants' is a joke that would have been made much earlier. I'm surprised it took so long for someone to do this ad, I guess.

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Long-Term Reviews of iOS Devices (the iPad 1 is Slow)

April 18, 2013

John Gruber notes that we rarely see reviews of products after they've been used for an extensive period of time:

It shouldn’t be that surprising that a $200 device isn’t built all that well. What should be surprising is analysts and pundits who automatically assume a low price means a winner.

That's true. Actually, a lot of reviews are on the basis of a very short period of examination, or possibly even just on the basis of reviewing the literature about the product.

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