The Trouble with Sticky Apple Services
May 17, 2013Google's services are "sticky", resistant to change. People who use a Google service often want to continue to do so and choose related services and devices at least in part on their compatibility with those services.
For instance, heavy users of Gmail would be less likely to buy a mobile phone that just won't work with Gmail, because that would make it difficult to send and receive email on a service they have used for years and value.
Apple services (iCloud, Maps, etc) have some stickiness, but it's not as strong, which makes it easier for users of those services to switch services, and potentially to adopt products that aren't tied into Apple's ecosystem, like an Android phone.
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